[Elvis]

https://profootballtalk.nbcsports.com/2 ... a-stadium/

Report: SoFi closing in on naming rights to new L.A. stadium

Posted by Mike Florio on May 29, 2019, 12:09 PM EDT

The new NFL stadium in Inglewood lacks a naming-rights deal. That could change soon.

FOX Business Network reports that SoFi is in “late-stage talks” to place its brand on the place where the Rams and Chargers will begin playing in 2020.

Formally known as Social Finance, Inc., the San Francisco-based company provides student loan refinancing, mortgages, and personal loans via online transactions.

The report doesn’t specify the amount that would be paid for the naming rights. The presence of two teams (and at least 20 NFL games per year along with periodic Super Bowls) makes the label far more valuable than it would be elsewhere. The report also indicates that SoFi is negotiating with the NFL; if negotiations are happening, they’re presumably occurring between the company and Rams owner Stan Kroenke, who is building the stadium with his own money.

Even if the deal doesn’t happen, SoFi is getting free publicity from simply being linked to the transaction.

[Elvis]

[AvengerRam]

I still prefer Stanadu as the name.

[St. Loser Fan]

SoFi? Student loans?

Smells like a Pro Player Stadium or Mile High Field situation.

[10:01]

Will they refinance my psl’s?

[Hacksaw]

Conflict.

SoFi Stadium. Meh.
Better then wifi or hifi I guess.

[SpeedRacer]

The Big SoFa?

Go Rams!

[Elvis]

https://www.latimes.com/sports/nfl/la-s ... story.html

SoFi is in talks for naming rights to NFL stadium in Inglewood

By SAM FARMER
MAY 29, 2019 | 10:20 AM

The company that is brokering the naming rights for the new NFL stadium in Inglewood is in naming-rights discussions with Social Finance, the lender known as SoFi.

Although the talks are underway, there is not currently a deal in place and any reported parameters of one are speculation, according to an individual with knowledge of the discussions but not authorized to speak publicly on them.

The venue, future home of the Rams and Chargers, is scheduled to open next year and play host to the Super Bowl in early 2022. Rams owner Stan Kroenke controls the 297-acre site, the former location of Hollywood Park racetrack.

The stadium is expected to garner a massive naming-rights deal, negotiated by Legends, to help offset the $5 billion expense of the first phase of construction. In subsequent phases, Kroenke intends to develop residential and retail complexes.

Venuesnow.com reported Wednesday that a deal with SoFi is in place, and that it’s on par with the naming rights agreement for MetLife Stadium, home to the New York Giants and Jets, which was signed in 2011 and is reported to be $400 million over 20 years.

[Elvis]

[Hacksaw]

ESK may see one of his committed billions back through this deal if AEG was going to drop $700M all those years ago.

Does Dean Spanos have any say or get anything at all out of this deal?