[Hacksaw]

"Eastern most in quality, western most in flavor, nothing makes a meal like Farmer John". err sorry wrong farmer.

Good call on the cheap pub Elvis ,, lol , in contrast, Farmers cost Anchutz a few bucks for a hefty write off.
And also interesting point BC about the dynamic between the league and the StL effort. The public comment of displeasure made by the league about the late timelines are a warning and a signal that they are losing ground. If they couldn't make the August timeline after all that amazing fast box checking early on, now it gives the appearance they might not actually be able to get it done. I remember many of us questioning the validity of so many of the task farce pressers back then.
The owners read the papers and they know what's happening in StL.

[TSFH Fan]

So, National is offering 7.9M per year, average over the life of the deal -- it starts lower.

The article says that AT&T Stadium gets 17-19M per year.

In 2010 economist John Vrooman estimated that AT&T Stadium pulls in $90M (that's ninety million or $90,000,000) per year in sponsorships and marketing -- I think I read his chart correctly. http://www.vanderbilt.edu/econ/faculty/ ... timate.pdf

Why the difference between Vrooman's 90M and the 17-19M quoted in the article? I'm pretty sure that part of the reason is because AT&T Stadium has more than just one sponsor. Here is a map of one level of AT&T stadium. See how many corp names you can spot:


So, about that 7.9M offered by National, it's nice to have one sponsor, I guess, but, really, big whoop

[moklerman]

It's a genius move by National Car Rental, all this free publicity that they'll never pay a dime for...

Farmers did well with an estimated $ 6 mil in free advertising.

Exactly. We're still saying Farmers Field...

I still can't figure out how Sam Farmer swung that deal?!?

[TSFH Fan]

950k in estimated free pub:

That brand exposure is worth an estimated $950,000 over the next 12 months, according to Apex Marketing Group Inc., which measures financial impact of social media and press coverage (which includes articles like this one). That’s without a stadium under construction, and without money changing hands.

http://www.bloomberg.com/news/articles/ ... adium-deal

[Elvis]

http://www.bloomberg.com/news/articles/ ... adium-deal

The $950,000 Safety Net in National Car Rental's Stadium Deal

by Eben Novy-Williams

National Car Rental just positioned itself to reap nearly $1 million in marketing -- and it may not cost them a penny.

National Car Rental this week announced a 20-year, $158 million commitment to put its name on a new football stadium in St. Louis, if -- and only if -- an NFL team remains in the city. The St. Louis Rams, owned by billionaire Stan Kroenke, are one of three NFL teams considering a move to Los Angeles, the country’s second-biggest media market. To try to persuade the Rams to stay, Missouri has proposed a new, 64,000-seat venue on the banks of the Mississippi river.

A league-wide vote on whether to relocate a team, or teams, to Southern California, is expected early next year. Until then, though, the promised stadium will be referred to as National Car Rental Field. That brand exposure is worth an estimated $950,000 over the next 12 months, according to Apex Marketing Group Inc., which measures financial impact of social media and press coverage (which includes articles like this one). That’s without a stadium under construction, and without money changing hands.

The St. Louis situation could end up similar to free advertising Farmers Insurance Group received by attaching its name to a $1.2 billion NFL stadium project in L.A. which was never built. Farmers reaped about $6 million in exposure in the four years between when it committed a reported $700 million for the naming rights and when Anschutz Entertainment Group announced the plan was dead.

Pat Farrell, Chief Marketing Officer for St. Louis-based Enterprise Holdings Inc., National’s parent company, said that while he was aware of the unintended benefits reaped by Farmers, it wasn’t a factor in negotiating this deal.

"Free publicity in a short duration is not how we look at this," Farrell said in a telephone interview. "We want something that makes sense for the product from a long-term perspective. We also want our city to have the kind of major-league amenities that come with professional sports."

Kroenke does not. He has purchased a 60-acre plot of land in Inglewood, California, for a stadium that would be the future home of the Rams. Neither his nor the joint proposal by the Oakland Raiders and San Diego Chargers in Carson have naming rights agreements.

[St. Loser Fan]

Somewhat related if any of you are Kings or Ducks fans and you get puzzled when they play a road game in St. Louis next season.

Enterprise awarded naming rights of Blues arena
http://fox2now.com/2018/05/21/enterpris ... ues-arena/